The brainchild of entrepreneur and hairdresser Farouk Shami, CHI stemmed from its founder's mission to improve the beauty industry through the finest technology. And not just any technology. Central to all that the brand does is the belief that education, innovation and the environment must play absolutely integral roles. Only this way will hair lovers the world over be provided with the formulas and equipment that their locks deserve.

Mr Shami is himself the owner of 27 patents, including the world's first registered ammonia-free hair colour. On top of this, he was also the pioneer responsible for first using silk proteins in a Biosilk therapy line. And, as if that weren't enough, he employed NASA technology to create better, more efficacious products and safer work environments for his employees.

Explore this range of stylers, shampoos and conditioners to discover for yourself the brand's impeccably high standards. Alternatively, check out the Ceramic Hairstyling Iron, a world first that's been constantly refined and improved ever since its invention.