Providing women with trusted hair products for nearly 30 years, Soft n Free is a household name that can now be bought worldwide. After revolutionizing the hair care industry back in 1981 with their first product line, Soft n Free is still to this day developing new ways for women to maintain healthy, naturally beautiful hair.

After great success with its first product line, this beauty brand has since expanded, introducing a Relaxers range, a Pretty range just for children and GroHealthy.

The Pretty range is formulated to be safe, gentle and therapeutic on children’s hair and scalp. This range is a hair care line developed with olive and sunflowers oils to ensure hair is softer, shiner and much more manageable after use.

The Relaxer range provides the same results as you would expect from the best relaxers, yet all the while ensuring your hair is at its healthiest. You’ll also find products such as curl activator, protein styling, curl sealer, hair moisturising spray and gel activator.

The Relaxer products enable women to achieve manageable, shiny hair for days. After treatment you will find that your hair is easier to brush through and much healthier, due to the protein used in the products.

Soft n Free GroHealthy includes a vast range of products, all of which are rich with milk and olive ingredients. All hair products in this range offer a restorative 3-part blend of milk protein combined with Italian olive oil and omega 3. Moroccan argan oil is also added to the blend to make stressed, over-damaged hair much healthier and beautifully restored.

The company has also recently launched a new range combing Pretty and GroHealthy. This unique range is one of the first of its kind to treat children’s hair problems, from hair growth to chronic dryness. Ingredients include omega 3 from the Peruvian Sachi Inchi nut, olive oil and shea butter.

This hair care provider is a global leader with a huge variety of products that help people to comb, style and maintain their hair. The company is constantly sourcing the newest, most powerful yet natural ingredients to provide customers with the most innovative hair products yet to be seen.